--- title: Will Beeching · Creative Director, Founder & Technologist — Machine-readable source_page: https://willbeeching.com/ canonical: https://willbeeching.com/ format: text/markdown last_updated: 2026-02-20 description: Creative Director and Co-Founder of Together, designing brands and websites for the next generation of tech companies. Exploring the intersection of design, technology, and intelligent living. --- **Quick links:** [Human page](https://willbeeching.com/) · [Home](https://willbeeching.com) · [Blog](https://willbeeching.com/blog) --- # Will Beeching — Creative Director. Founder. Technologist. — Machine Version ## Founder. Technologist. ## Startups to category leaders. ### Coder Brand and site repositioning for Coder—elevating a developer-first product to enterprise scale with the credibility to match. [View project](https://together.agency/work/coder) ### Rogo AI for Wall Street—instant enterprise-grade credibility, later named to the 2025 Enterprise Tech 30. [View project](https://together.agency/work/rogo) ### Tabs Brand and site for Tabs—AI-native finance for CFOs; later raised a $55M Series B led by Lightspeed. [View project](https://together.agency/work/tabs) ### Miter Brand and site to launch Miter’s ConstructionOS—followed by a $38M raise. [View project](https://www.miter.com) ### zeroheight Website to reposition zeroheight from docs to Design System Management—driving enterprise adoption. [View project](https://together.agency/work/zeroheight/) ### VoidZero Brand and site to establish VoidZero as the unified foundation for the modern JavaScript toolchain. [View project](https://together.agency/work/voidzero/) ### Baselayer Brand and site to establish Baselayer as critical infrastructure for the next wave of fintech. [View project](https://together.agency/work/baselayer/) ## Engineering the everyday. ### A Plex powered, Netflix inspired screensaver An exploration of creating an elegant Android TV screensaver that dynamically pulls artwork from Plex, optimizing aesthetic quality and user experience. [Read more](https://willbeeching.com/a-plex-powered-netflix-inspired-screensaver/) ### Effortless lawn care with the Mammotion Luba 2X Navigating the challenges of maintaining a complex garden, this article evaluates the Mammotion Luba 2 X robot lawn mower's GPS technology and performance. [Read more](https://willbeeching.com/effortless-lawn-care-with-the-mammotion-luba-2x/) ### Secure and keyless home entry with the Aqara U200 [Read more](https://willbeeching.com/keyless-home-entry-with-the-aqara-u200/) ### An adaptive climate system for year-round comfort [Read more](https://willbeeching.com/an-adaptive-climate-system-for-year-round-comfort/) ### Retrofitting Lutron RA2 Select for ultimate smart lighting [Read more](https://willbeeching.com/retrofitting-lutron-ra2-select-for-ultimate-smart-lighting/) ### Monitoring water softener salt levels with a time-of-flight sensor How I used a Time-of-Flight sensor and ESPHome to give my water softener a bit of intelligence — simple, reliable, and quietly smart. [Read more](https://willbeeching.com/monitoring-salt-levels-with-a-time-of-flight-sensor/) ### Automatic gate entry using licence-plate recognition and UniFi Access [Read more](https://willbeeching.com/automatic-gate-entry-using-licence-plate-recognition-and-unifi-access/) ## Designing for what’s next. ### Technologist. I’ve spent the past decade making complex products feel inevitable to buy. I co-founded Together to work with B2B tech companies at an inflection point, typically convincing enterprise buyers while remaining compelling to early adopters. We treat brand, product, and web as one. Creating the consistent and delightful digital experiences consumers have come to expect. My current focus is exploring how AI can be used to amplify our craft and collapse the gap between idea and execution. [Connect on LinkedIn](https://www.linkedin.com/in/williambeeching/) ## Turn process into product. ### Keeping client services aligned with AI call summaries in Slack [Read more](https://willbeeching.com/keeping-client-services-aligned-with-ai-call-summaries-in-slack/) ### An automated invoice chaser that's harder to ignore [Read more](https://willbeeching.com/an-automated-invoice-chaser-thats-harder-to-ignore/) ### Turning 1:1s and Growth sessions into actionable insights with AI [Read more](https://willbeeching.com/turning-11s-into-actionable-insights-with-ai/) ## Life away from the screen. - The North - California - Lofoten - Kefalonia - Amsterdam - Lake Bled - Utah - Lapland - Edinburgh - Dhermi - California - Dubrovnik - Paros & Naxos - The East - Rome - Santorini - The Ring Road ## My heritage posts.